Week 21 Focus – Challenges with Marketing
Focus Question: What’s the challenge for you around marketing right now?

Story
There are many challenges with marketing including:

• Not enough time dedicated
• Not being consistent enough with your efforts
• Not following through
• Not thinking about what your client/customer wants (think messaging, approaches…)
• Changing the topic too many times
• Not having a message on the channel your people are looking at (i.e. focusing on Facebook when people are looking to LinkedIn)
• Not using language that is meaningful to the group

Creating a marketing plan and strategy is important in terms of creating a focus for continued effort and actions. Writing things down so that you can see what you are doing, and track your efforts, can move you to a more strategic allocation of your time and resources.

Experimentation and trying things out in small cycles helps us get important data on what people like and don’t like, value and don’t value.  Things in the marketing space change quickly so not relying on just one channel can be of use.
Being able to repurpose material is key for ongoing marketing efforts. To create new content each day can be exhausting, and repurposing allows us to leverage what we have already created.

Activity
While there are many challenges we face in marketing, there is always an opportunity to repurpose the material we have already created.

This week identify key pieces of content you have created.  Think about how it could be repurposed.

For example, the next time to you create a blog post, consider what it could look like if you were to repurpose it three times, not just once.  So, consider this…
Original Version: A blog post on five things to do before the end of the year with your team.
#1 - Repurposing – Create it as a video – 5 Things to Do Before Year End with Your Team
#2 – Repurpose - Create an audio post/podcast around it
#3 – Combination: Combine this with other posts to make a larger article or download from your website.
#4 – Magnify:  Share the link with other content providers, so they can share it with their readers/followers.

Connection to the Workbook and Planner
Refer to the tools in the Content Planner Section. Take particular note of:
1. Tool – Content Tracker – For each piece of content, use the tracker to note how many views and reads it has gotten in each of the different locations.
2. Tool – Don’t Just Do it Once! Scaling Content (page 275 of PlanDoTrack and page 271 of the Coaching Business Builder)

Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here.

Best wishes, 
Jennifer

Read and download the initial weeks of the 52 weeks of Plan, Do and Track

Week 11 Focus – Enabler: Habits
Focus Question: What are the habits shaping your work?

Description
Habits are things that we undertake, almost subconsciously, to the point of sometimes not even being aware of them. As repetitive actions, habits are a powerful force, in shaping our work and business.

Story
At the beginning of each year, I find that conversation starts to flow towards dialogue around habits with my coaching clients. Perhaps this is because it’s time for a new year, or maybe because it’s a clean slate.

Here’s what I wrote about habits at the Teams365 blog,

“Habits and practices are things we do automatically, sometimes unconsciously, because they have come so ingrained. There are many schools of thought that create a link between habits and success. That habits lead to success.”
As the tagline in the Coaching Business Builder and PlanDoTrack asserts:

Daily Steps + Consistent Action = Momentum

Habits play a key role in shaping our regular actions. Habits are things we do automatically, and if we are able to instill regular go-to activities that can help us move forward, it can support automation of tasks and activities.
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As you consider your current goals and priorities:
1. What will help you be successful this year?
2. What are the consistent behaviors and actions you want to or need to undertake to move you towards your goals?
3. What could amplify, or magnify, those goals?
4. What's missing that could make a difference?
5. What small shifts would make a new ripple?
6. What does consistency mean for you around habits?
7. What could get in the way?
8. What is going to remind you about your commitment to your goals?
9. What do you notice about how your mindset is influencing your habits?
10. What is becoming automatic for you OR what needs to become automatic for you in your successful pursuit towards your goal.”
(Source: https://www.potentialsrealized.com/teams-365-blog/teams365-1466-2018-kickstart-day-5-of-8-habits-and-practices-to-move-you-towards-your-goals)

Activity
Make a list of the top 5-10 habits that shape your work as a business owner, solopreneur or remote worker. What are the things you consistently do, no matter what?

As part of the iceberg in Section 1 of the Coaching Business Builder and PlanDoTrack, you are invited to review pages 25 and 27 to identify your habits in work. Consider how they are helping and how they are hindering you.
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What are the changes you want to make in service to your goals?

Connection to the Workbook and Planner
Complete pages 25 and 27 in both the Coaching Business Builder and PlanDoTrack, to identify your habits in work, and how they are helping and how they are hindering you.

Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here.

Best wishes, 
Jennifer

Read and download the initial weeks of the 52 weeks of Plan, Do and Track