![]() Week 22 Focus: Marketing–Creating Continuous Content Focus Question: If you were to create content around different themes, what would those themes be? Description Marketing can take a variety of different forms. It can be useful to look at it from different time frames including:
Ongoing marketing is critical for business success. It’s easy to run out of ideas. This week’s Tip gets you thinking about Creating Continuous Content. Whether it’s Facebook or a blog, Instagram or Pinterest, here are some of the varying ways to get your ideas out: 1. Create a series – i.e. 31-day series around the topics of your choice; 2. Create an A- Z series (take a look at my A-Z for Virtual and Remote Team Members); 3. Do an infographic about the different steps in the process; 4. Do a 60 second sound byte around the most important topics in your area; 5. Do an in-depth step by step guide with a series of different posts for the different areas of focus; 6. Create a Top 10 list of books 7. Prepare a top 10 list of videos to check out 8. Make a list of 10 Websites to check out 9. Create a go-to guide 10. Produce a user’s guide to (insert main questions or how tos) 11. Create a Top 10 trends from the year 12. Make a list of Ted talks to explore on the topic What will help to make your message more strategic and targeted? What is of interest to your clients? What will help to focus the conversation for people? Activity Get in to action around one of your key priorities in marketing. Use the list of 10 series above to create a series of marketing tasks. You might:
Who can help you expand your marketing reach? We talked about use of the Top 20 list in an earlier marketing post. Who could help you expand your message? Connection to the Workbook and Planner Section 3 is dedicated to Marketing Essentials. What are your key priorities around marketing? Use the One Page Plan (page 275/277) to create a focused plan around marketing Use the trackers to track the outcome or impact of this activity – note visits, likes, what gets traction. specific activities or results for each of the activities. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Check out the new 19 Productivity Tips on-demand program. Explore this video based program at your own pace, and join Jennifer for bi-weekly calls as part of your course. Follow the #90DaysPlanDoTrack series on Instagram
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Taking time to stop and pause is critical for success. "Big thinking precedes great achievement."— Wilferd Peterson As I wrote in the 19 for 2019, review is critical for success. Part of productivity is about building in pause points to reflect and think about what’s working and what’s not. Building in time for regular review helps to:
What are the blocks of time you want to set aside for review? Best wishes, Jennifer Jennifer Britton - Potentials Realized
Check out the Weekly Planning Hack Facebook Live each Wednesday or Thursday here. Be sure to like our page to be updated each week! Author of PlanDoTrack (2019), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013) This month's PlanDoTrack Virtual Book Club call focuses in on five virtual business systems which help to create consistency, replication and scalability for virtual and remote businesses, and teams. Join me as I cover 5 core business systems you will want to explore with your own niche in mind. This call runs for 30 minutes and is one of the monthly Virtual Book Club calls for PlanDoTrack and the Coaching Business Builder Workbook and Planners. Warm regards,
Jennifer Jennifer Britton, PCC, CPCC Potentials Realized The next PlanDoTrack Virtual Retreat happens this Thursday May 30th between 10 - 2 pm ET. If you are a solopreneur and are looking for a structured process to do some business planing, consider joining us. Click here to learn more and register. Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. ![]() Week 21 Focus – Challenges with Marketing Focus Question: What’s the challenge for you around marketing right now? Story There are many challenges with marketing including:
Experimentation and trying things out in small cycles helps us get important data on what people like and don’t like, value and don’t value. Things in the marketing space change quickly so not relying on just one channel can be of use. Being able to repurpose material is key for ongoing marketing efforts. To create new content each day can be exhausting, and repurposing allows us to leverage what we have already created. Activity While there are many challenges we face in marketing, there is always an opportunity to repurpose the material we have already created. This week identify key pieces of content you have created. Think about how it could be repurposed. For example, the next time to you create a blog post, consider what it could look like if you were to repurpose it three times, not just once. So, consider this… Original Version: A blog post on five things to do before the end of the year with your team. #1 - Repurposing – Create it as a video – 5 Things to Do Before Year End with Your Team #2 – Repurpose - Create an audio post/podcast around it #3 – Combination: Combine this with other posts to make a larger article or download from your website. #4 – Magnify: Share the link with other content providers, so they can share it with their readers/followers. Connection to the Workbook and Planner Refer to the tools in the Content Planner Section. Take particular note of: 1. Tool – Content Tracker – For each piece of content, use the tracker to note how many views and reads it has gotten in each of the different locations. 2. Tool – Don’t Just Do it Once! Scaling Content (page 275 of PlanDoTrack and page 271 of the Coaching Business Builder) Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Check out the new 19 Productivity Tips on-demand program. Explore this video based program at your own pace, and join Jennifer for bi-weekly calls as part of your course. Follow the #90DaysPlanDoTrack series on Instagram Ongoing learning is part of business success today. We each have areas in which we will want to learn and grow in. What are those areas? As you consider your own learning pathways, what is going to help you stretch? What will help you grow? There are many ways we can be learning and growing including:
Best wishes, Jennifer Jennifer Britton - Potentials Realized
Check out the Weekly Planning Hack Facebook Live each Wednesday or Thursday here. Be sure to like our page to be updated each week! Author of PlanDoTrack (2019), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013) ![]() Week 20 Marketing - A Different Perspective Focus Question: What’s another way to approach marketing to get unstuck or breathe new life into your efforts? Description The Evil Twin - Marketing Marketing is often seen as a “necessary evil” or To-Do in any business. To make it a little more fun, it can be useful to consider an alternative perspective, twin or personality to take on. Perhaps you have always wanted to be a diva. What would it be like to step into that personality as you approach marketing? One of the most important activities which coaches can undertake is that of the Sweet Spot Exercise. While I did not publish this in the Coaching Business Builder, you will find it in the digital chapter on marketing in the From One to Many: Best Practices for Team and Group Coaching book (do check it out at https:/www.from12many.com/downloads.html - use code 4411 to access the Marketing Chapter on Group and Team Coaching). The sweet spot gets you to consider three questions:
Some other questions to provoke new perspectives around marketing are: If you were to look at this activity rather than a time sucker, what could it look like as an enabler? If you see it as a community builder, what else might it offer? Thinking about things from an alternative perspective can be useful in terms of focus and application and breathing new life into areas you might have gotten stuck around. Over the new few weeks we’ll be exploring several of the different vehicles and approaches. Much of this will return back to these strategic questions of what are you good at, and what do your clients want. Activity Work through the questions posed around marketing – what do you notice about your 5 Ps? Connection to the Workbook and Planner Section 3 of both books covers nine different promotional strategies you might want to employ. Always remember that your clients will dictate what approaches are going to be most relevant and impactful. Take some time this week working through the 5 Ps of your business, and activities you can undertake to further clarify the 5 Ps. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Check out the new 19 Productivity Tips on-demand program. Explore this video based program at your own pace, and join Jennifer for bi-weekly calls as part of your course. Follow the #90DaysPlanDoTrack series on Instagram We operate as part of a larger web. As Buddha wrote: “As a net is made up of a series of ties, so everything in this world is connected by a series of ties. If anyone thinks that the mesh of the net is an independent isolated thing he is mistaken. It is called a net because it is made up of a series of interconnected meshes, and each mesh has its place and responsibility in relation to other meshes.”
Even as solopreneurs or someone working remote we are a bigger part of a web. Being clear on how we connect and interrelate can help us be more focused and intentional in our messaging, marketing and communication. This week take some time to draw out your web of relationships.
Have a great Wednesday! Jennifer Jennifer Britton - Potentials Realized
Check out the Weekly Planning Hack Facebook Live each Wednesday or Thursday here. Be sure to like our page to be updated each week! Author of PlanDoTrack (2019), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013) Over the last month we’ve been exploring different skills and practices for virtual professionals. This week’s post focuses in on five people virtual team members need in their network. Given the more autonomous role of the virtual and remote employee, five people virtual team members will want to make sure they have strong relationships with, are:
Best, Jennifer Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Check out the new 19 Productivity Tips on-demand program. Explore this video based program at your own pace, and join Jennifer for bi-weekly calls as part of your course. Follow the #90DaysPlanDoTrack series on Instagram ![]() Week 19 Focus – Marketing Focus Question: What do you want to do to get the word out about your work or business? Description Marketing is often one of the biggest question marks for new (and experienced) business owners. It’s also a significant area for virtual professionals who may be representing an organization in a specific geographic area. In this light, marketing may be referred to as advocacy, positioning or representation. Taking time to focus regularly on marketing/advocacy communication and related tasks is key. This aligns with the Daily Steps + Consistent Action = Momentum tagline of the Coaching Business Builder and PlanDoTrack books. What are the daily steps and consistent actions you are currently undertaking around marketing? How is it starting to add up? For many years as I was starting my own business, I taught marketing studies and other business subjects to post-secondary students. As different as we might think that marketing principles vary, they are quite similar across industries. Likewise, while the vehicles have changed over the years, many of the principles remain the same. In marketing, whether we are selling shoes, an idea, or a service, we talk about the 5 Ps. Each product, service or idea typically is shaped by these five things (all starting with P): Product/Program -What are you offering? Be specific about what it entails. Price - Consider what is included in the pricing. What is the market rate? Are you above the market? Below the market? At market pricing? Place - Where are you offering this? Is this a physical or digital product? Promotion - What promotional strategies do you want to use? Refer to the 9 Promotional Vehicles I cover in the Coaching Business Builder and PlanDoTrack. People - Who do you need support from in order to make this happen? What resources do you need? Take notes around these five areas. General questions to consider around marketing:
Connection to the Workbook and Planner Review Section 3 of the PlanDoTrack and Coaching Business Builder. Marketing is important for external professionals to engage with. If you are an internal professional working for an organization, marketing is often referred to as positioning. We may be building a business case for new budget or approval of a new project or program. Take time to review section 3 of the planner, particularly the different promotional vehicles we can use to get the word out about what we offer. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Check out the new 19 Productivity Tips on-demand program. Explore this video based program at your own pace, and join Jennifer for bi-weekly calls as part of your course. Follow the #90DaysPlanDoTrack series on Instagram As virtual businesses, solopreneurs and service-based businesses, content and educational marketing may be a significant strategy in marketing, and letting the world know what we have to offer. As someone who has been a long-term blogger (I published my first blog in 2005 – which is still active today – the Group Coaching Ins and Outs blog), creating content on a regular basis can be an ongoing endeavor. While we may feel like we need to constantly create new content, there are ways to recycle and repurpose our content in creative ways. As we say in marketing, it can take 7-11 times for a message to be heard. We don’t want to send the same message, the same way every time, but rather share the same message in different ways. Consider this situation. You have spent time developing a presentation on the skill of influence – a key skill for virtual professionals today. You spent a lot of time doing research and pulling it together. As you delivered the presentation, people really enjoyed it an asked for more. You realize that there are several different ways that you can expand on this content including:
Activity Take a look at all the content you have created. Note it down. This could include blog posts, Instagram stories, Facebook Lives, etc. As you look at what you have created already, consider:
Best, Jennifer Jennifer Britton - Potentials Realized
Check out the Weekly Planning Hack Facebook Live each Wednesday or Thursday here. Be sure to like our page to be updated each week! Author of PlanDoTrack (2019), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013) |
AuthorJennifer Britton is the blogger behind the popular Teams365 blog, a daily,blog for team leaders and members since 2014. Her latest publication is the PlanDoTrack Workbook and Planner. Pick up a copy at Amazon. Pick Up a CopyUpcoming Programs
Join us for the 21 For 21 Virtual Co-working Sprints - $21 US. Want to access the recordings and bonus worksheets? Join us at the Booster Pack $79 US early bird rate. Sign up at 21for21 Virtual Co-working - STAND OUT VIRTUALLY! Stand Out Virtually - Incubator - Running an online, virtual or digital business and want to get the word out to organizations? Join us for the 8 week Stand Out Virtually Incubator. Next group starts April 2021. Build out your brand, offers and proposals. Virtual Facilitation Essentials (8.5 CCEs)- Expand your toolkit for better remote and virtual conversations. This is a virtual train-the-trainer - 5 weeks: Fall 2021 programming starts in October $495 US Learn more and register. Coaches! Register for the 60 Day Coaching Business Builder Accelerator. Join us for 60 Days support and ACTION for coaches wanting to grow their businesses. On-Demand Course. PlanDoTrack Facilitator Training Program (24 CCEs) - Starts again in October. Contact Jennifer to discuss. Month-End/Quarterly Planning Session: Thursday September 30th - 8 -9 am ET Archives
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