52 Weeks of Plan, Do, Track - Week 30: Marketing Review

7/26/2019

Week 30 Focus – Marketing Review
Focus Question: What’s working and what’s not?

Description
In this week’s focus, we’re taking stock of different marketing approaches – what is working and what is not. We’ve spent several weeks exploring different promotional strategies, including LinkedIn and Instagram.

Building a regular practice of doing a review of what’s working, and what’s not, around marketing in your business, can save a lot of time in the long run.

Some of the things you will want to consider as you go to do a marketing review are:

Note metrics. What things are getting traction? What’s getting read? What’s not?
With certain posts, is there a tweak or adjustment you can make?
What posts could be repurposed and republished in other ways?
What are the items that you could use for redistribution?

Activity
Note the data you are tracking. From a high-level overview what does it indicate?
Looking to each of the marketing items you track, which one is progressing as you would like it to?
If you have multiple posts, which ones are working best?
Which ones are not getting traction as you would like?
Are you tracking the things that you want?
Where is your energy and enjoyment with this process?

Connection to the Coaching Business Builder/PlanDoTrack Workbook and Planner
Review the metrics you have which may be part of:

The Monthly Daily Tracker
Taking Stock – Monthly Reflections (refer to Key Metrics)
Monthly Content Trackers
Monthly Content Journals – One Line a Day
Don’t Just Do It Once! Scaling Content

Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here.

Best wishes,
Jennifer

Read and download the initial weeks of the 52 weeks of Plan, Do and Track

Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon
Book Jennifer for a coaching session to explore productivity, teamwork and business issues.
Contact her by phone at (416)996-8326
Follow the #90DaysPlanDoTrack series on Instagram

0 Comments

Author

Jennifer Britton is the blogger behind the popular Teams365 blog, a daily,blog for team leaders and members since 2014. Her latest publication is the PlanDoTrack Workbook and Planner. Pick up a copy at Amazon.
She blogs here two to three times a week, with weekly planning hacks on Wednesday and Friday posts related to the 52 Weeks of Planning, Doing and Tracking.
Follow the feed to keep updated!

Pick Up a Copy

Upcoming Programs

Join us for the 21 For 21 Virtual Co-working Sprints - $21 US. Want to access the recordings and bonus worksheets? Join us at the Booster Pack $79 US early bird rate. Sign up at 21for21 Virtual Co-working - STAND OUT VIRTUALLY!

Stand Out Virtually - Incubator - Running an online, virtual or digital business and want to get the word out to organizations? Join us for the 8 week Stand Out Virtually Incubator. Next group starts April 2021. Build out your brand, offers and proposals.

Virtual Facilitation Essentials (8.5 CCEs)- Expand your toolkit for better remote and virtual conversations. This is a virtual train-the-trainer - 5 weeks: Fall 2021 programming starts in October $495 US Learn more and register.

Coaches! Register for the 60 Day Coaching Business Builder Accelerator. Join us for 60 Days support and ACTION for coaches wanting to grow their businesses. On-Demand Course.

PlanDoTrack Facilitator Training Program (24 CCEs) - Starts again in October. Contact Jennifer to discuss.

Month-End/Quarterly Planning Session: Thursday September 30th - 8 -9 am ET