![]() Week 21 Focus – Challenges with Marketing Focus Question: What’s the challenge for you around marketing right now? Story There are many challenges with marketing including:
Experimentation and trying things out in small cycles helps us get important data on what people like and don’t like, value and don’t value. Things in the marketing space change quickly so not relying on just one channel can be of use. Being able to repurpose material is key for ongoing marketing efforts. To create new content each day can be exhausting, and repurposing allows us to leverage what we have already created. Activity While there are many challenges we face in marketing, there is always an opportunity to repurpose the material we have already created. This week identify key pieces of content you have created. Think about how it could be repurposed. For example, the next time to you create a blog post, consider what it could look like if you were to repurpose it three times, not just once. So, consider this… Original Version: A blog post on five things to do before the end of the year with your team. #1 - Repurposing – Create it as a video – 5 Things to Do Before Year End with Your Team #2 – Repurpose - Create an audio post/podcast around it #3 – Combination: Combine this with other posts to make a larger article or download from your website. #4 – Magnify: Share the link with other content providers, so they can share it with their readers/followers. Connection to the Workbook and Planner Refer to the tools in the Content Planner Section. Take particular note of: 1. Tool – Content Tracker – For each piece of content, use the tracker to note how many views and reads it has gotten in each of the different locations. 2. Tool – Don’t Just Do it Once! Scaling Content (page 275 of PlanDoTrack and page 271 of the Coaching Business Builder) Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Check out the new 19 Productivity Tips on-demand program. Explore this video based program at your own pace, and join Jennifer for bi-weekly calls as part of your course. Follow the #90DaysPlanDoTrack series on Instagram
0 Comments
Leave a Reply. |
AuthorJennifer Britton is the blogger behind the popular Teams365 blog, a daily,blog for team leaders and members since 2014. Her latest publication is the PlanDoTrack Workbook and Planner. Pick up a copy at Amazon. Pick Up a CopyUpcoming Programs
Stand Out Virtually - Incubator - Running an online, virtual or digital business and want to get the word out to organizations? Join us for the 8 week Stand Out Virtually Incubator. Mondays 1-230 pm ET staring January 4th running to early March. Building out your branding, offers and proposals. Virtual Facilitation Essentials (8.5 CCEs)- Expand your toolkit for better remote and virtual conversations. This is a virtual train-the-trainer - Mondays November 23, 30, December 7 and 14 2020 (Mondays 11 - 1230 pm ET). $475 US Learn more and register. Coaches! Register for the 60 Day Coaching Business Builder Accelerator. Join us for 60 Days support and ACTION for coaches wanting to grow their businesses. On-Demand Course. PlanDoTrack Facilitator Training Program (24 CCEs) - Starts again in January. Contact Jennifer to discuss. Next PlanDoTrack Year End Virtual Retreat: Thursday December 12 Month-End Planning Session: Friday November 27 Archives
January 2021
Categories
All
|