Weekly Planning Hack #13 - Repurpose & Recycle Content

​As virtual businesses, solopreneurs and service-based businesses, content and educational marketing may be a significant strategy in marketing, and letting the world know what we have to offer.

As someone who has been a long-term blogger (I published my first blog in 2005 – which is still active today – the Group Coaching Ins and Outs blog), creating content on a regular basis can be an ongoing endeavor. While we may feel like we need to constantly create new content, there are ways to recycle and repurpose our content in creative ways. As we say in marketing, it can take 7-11 times for a message to be heard. We don’t want to send the same message, the same way every time, but rather share the same message in different ways.

Consider this situation. You have spent time developing a presentation on the skill of influence – a key skill for virtual professionals today. You spent a lot of time doing research and pulling it together.

As you delivered the presentation, people really enjoyed it an asked for more. You realize that there are several different ways that you can expand on this content including:

• Taking some of the section headers and creating an article
• Making a one-page tip sheet of the key bullet points
• Creating a reading list of 10 must-read books
• Doing a blog series on each one of the topics more in-depth.

I shared this activity recently in the 19 Productivity and Business Tips. 

Activity
Take a look at all the content you have created. Note it down. This could include blog posts, Instagram stories, Facebook Lives, etc.

As you look at what you have created already, consider:

• What are the things your clients are looking for related to your already created content?
• What are the vehicles they would like that in? (Think blog post, Instagram post, video, e-book, other)?
• What would the 3Rs look like – repurpose, reuse, recycle?

Best,
Jennifer

Jennifer Britton - Potentials Realized
Check out the Weekly Planning Hack Facebook Live each Wednesday or Thursday here. Be sure to like our page to be updated each week!
Author of PlanDoTrack (2019), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013)