52 Weeks of Plan, Do, Track - Week 28: Creating Your Visual Story - Instagram

Week 28 Focus – Creating Your Visual Story - Instagram
Focus Question: What picture do you want to paint about your work and focus?

Description
Whether you are creating your own personal brand, or building that of your business, creating a visual story of your journey and offerings adds another important layer in communicating who you are. Instagram is currently the fastest growing social network, estimated with more than 1 Billion users. 


Story
There is no one right way to use Instagram and an increasing number of professionals and businesses are setting up accounts. Like any social media platform, you may want to develop a strategy and/or series of posts. There are many different ways to use Instagram, including creating a series of posts to:

• Illustrate what you do
• Demonstrate your work and focus
• Share testimonials about your work
• Bring your work to life
• Share quotes about topics you work around
• Build community with others who are interested in, and/or active in the areas
• Host a 30-day challenge where every day people are posting a different picture based on the prompts you provide
• Follow a 30-day challenge where you post something around the daily prompts set

 
During 2019 I am hosting a monthly series called the 1 Biz Step a Day. You can check them out here.

Activity
Research Instagram. Note the hashtags which are being used in your area of focus.

• What is your strategy for Instagram?
• How can this be different than other platforms?
• What are the hashtags you want to include? IG is all about hashtags…
• How much time are you spending on it?
• What results and business has translated to it?
• What can you do to post regularly on this?

Find 10 other companies or profiles of people who are interested in the same things on Instagram. Connect with them. Follow and like their posts.

Connection to the Workbook and Planner
Use any of the content scheduling tools to plan for and track your Instagram focus.

Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here.

Best wishes, 
Jennifer

Read and download the initial weeks of the 52 weeks of Plan, Do and Track

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​Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019),  Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon
Book Jennifer for a coaching session to explore productivity, teamwork and business issues.
Contact her by phone at (416)996-8326
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