Week 24 Focus – 9 Different Promotional Vehicles Focus Question: How do you want to get the word out? Description Whether we are representing our organization, building our personal brand, or marketing a product or service, becoming savvier with different promotional vehicles can be of importance when building a business case, communicating it or marketing a product or service. Section 3 of both the Coaching Business Builder and Plan Do Track explores 9 different promotional vehicles. Now that you have your message, what are the key ways you want to get your message out? Let’s explore the 9 Promotional Vehicles a little more in-depth. Research/Story Activity Identify 2-4 different strategies to help you “get the word out” this quarter. Complete the following chart: Connection to the Workbook and Planner Section 3 explores the different marketing approaches more in depth. Review these and the associated questions to gain further insight. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Check out the Weekly Planning Hack Facebook Live each Wednesday or Thursday here. Be sure to like our page to be updated each week! Author of PlanDoTrack (2019), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013)
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Week 23 Focus – What’s your message? Focus Question: What are you doing to create a message that is clear, crisp and consistent? What is important to consider? Description We have spent the last few weeks exploring different marketing approaches which will have been of interest to virtual professionals and entrepreneurs. For those that are leaders and professionals internal to an organization, a reminder that positioning your message internally, and building a business case, draws on many of the marketing principles we have been talking about. This week’s focus on “What’s your message?” is important to all virtual professionals and business owners. Being clear with your message, and its delivery is key to business success. Across the span of a week we are constantly communicating. From formal presentations to meetings with your boss, to connecting with peers, communication happens formally and informally throughout the day. This week’s focus is what’s your message? We’ll explore it in the light of making a presentation. It’s often said that you have 7 seconds to make a good first impression. What’s going to capture the attention of others with your message? Consider the following:
Activity Think about an upcoming presentation or message you need to deliver. It could the announcement of a new program or offering. Work through these questions: What’s your core message? What is it that you really want to say? Distill it down to 3 bullet points. What’s your intent? What do you want others to do as a result of the presentation? Key to creating memorable messages is that it is:
Connection to the Workbook and Planner Using the content planners and brainstorming space found towards the back of the planner can support you with your messaging. Also consider referring to some of the tips in Section 3 (Marketing and Promotion Essentials) as well. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Check out the Weekly Planning Hack Facebook Live each Wednesday or Thursday here. Be sure to like our page to be updated each week! Author of PlanDoTrack (2019), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013) For many of us, our work revolves around projects – some which last weeks, others which may last months or years. Throughout the Planners in the Coaching Business Builder and Plan Do Track, I invite you to consider the Projects, Tasks and Activities you are focusing on this month. As it relates to projects, these might include projects which are focused in on creating new processes or procedures or designing and running a program. Projects are usually the larger umbrella which houses discrete tasks and activities. Tasks and activities are discrete steps. They might be as small as reviewing a report, or as complex as creating an e-book. You’ll want to consider what level of granularity supports you as a professional. Personally, I find that I may include larger projects first as a task, until I figure out how to break it down into smaller, more discrete pieces. As you consider projects, tasks and activities, you might note every month what you want to:
What’s important to consider around projects you are managing right now? Check out recent posts on the topic of Project Management from: The Teams365 blog for Leaders Coaching Business Builder blog for Coaches Best wishes, Jennifer Jennifer Britton - Potentials Realized
Check out the Weekly Planning Hack Facebook Live each Wednesday or Thursday here. Be sure to like our page to be updated each week! Author of PlanDoTrack (2019), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013) Week 16 Focus – Project Management 101 Focus Question: What are the projects you are involved in with your business and work right now? Description As small business owners we will often be managing a series of projects. Not all of us are trained in the areas of project management. Quality of a project is determined by a balance of Time, Cost and Scope. If one of these qualities change, there will be an impact on the other two elements. Projects may be as big as a book creation which is scaled over several months or years, or as discrete as writing a newsletter.
Story - Project Management 101 As a former project manager my world was always framed in program starts, mid-points and end of project reviews. Spending time on end-of-project review helps us reduce learning and mistakes in a second iteration. Regardless of how big or small the project is it can be useful to talk stop and pause and see how things are going. Some of the questions at the midpoint could include:
If time changes, the budget or scope needs to change. For example, if you had originally ear-marked 6 months to have a book published, and all of a sudden it needs to be ready in the next 3 months, you will need to explore: Adding more resources – paying for rush service, or bringing other people on board to help OR perhaps you need to make the book shorter, so instead of having it be 20 chapters, publishing it as a 10 chapter book this year, and aiming to publish Part 2 of the book as a follow-up next year. There is a whole slew of project management tools available. Tools to explore include Asana, Trello, or other apps. Activity Consider a project you are working on. What is the time, scope and budget? Break things down into project tasks and activities. What are the major milestones? What needs to be done by when? What do you want to do each month or week of the project? Map it out/create a timeline. Who are the key stakeholders you need to engage with and keep updated? Connection to the Workbook and Planner Every month use Monthly Daily Tracker to capture key learning from projects. Noting data (milestones, completions, meetings) may help with things like Time Estimation, Process mapping or other learning for this project or others. As you complete your Monthly To-Dos each month note any projects, tasks and activities you are working on. There is space in each of the Monthly One-Page Planners to note projects you are starting, continuing and ending. You can also adapt the Content Trackers or monthly trackers to track the different stages of the projects you are engaging with. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Check out the new 19 Productivity Tips on-demand program. Explore this video based program at your own pace, and join Jennifer for bi-weekly calls as part of your course. Follow the #90DaysPlanDoTrack series on Instagram One of the favorite things I enjoy about the PlanDoTrack and Coaching Business Builder Workbook and Planners are the Trackers. I’ve included 12 sets of Monthly Daily Trackers in each publication, so that you can track the most important elements in your work (and life) over the course of a year. Making things visible, and intentionally tracking items, can provide valuable information and data. This can help us with our decision making, and prioritizing. Remote Workers might be tracking:
Virtual Businesses might track:
What are the elements you are tracking? Best wishes, Jennifer Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Check out the new 19 Productivity Tips on-demand program. Explore this video based program at your own pace, and join Jennifer for bi-weekly calls as part of your course. Follow the #90DaysPlanDoTrack series on Instagram Week 4 Focus – VALUES – What’s important to you? Focus Question: What are the values that anchor your business? Description Like a compass, values provide an important anchor for us. They influence our decisions, ways we work, and how we connect with others. What are the values which influence your work? Research/Story Working with Values as a Coach is a foundational part of what we do.There are many different ways to work with values as a coach including:
Activity Values Checklist Use the downloadable values checklist (found below) to highlight different values you hold. Once you have identified your top 5, give them a tagline or 3-4 adjectives each. For example: If one of my values is high touch, that also means – small group size, integrating 1-1 calls with group calls, and taking time to really connect. Connection to the Workbook and Planner Given that values are such a core part of our work, you are invited to review these several times throughout the workbook. As part of the Iceberg you are invited to identify your top 10 values for you and your business. Write these out on page 24 (CBB) or page 25 (PDT). You may want to read through this entire section from pages 23 – 29. There is also space on page 38 under “Be True to Who you Are” - The Micro-Vision on page 38 (CBB) or page 42 (PDT). You are invited to return to this in the Ecosystem in Section 4, noting your top 5 values as part of your anchoring system, grounding you (page 104 – CBB; page 108 – PDT). Note your top 5 values there as well. Download a one-pager to create you own annual analog resource. Enjoy! Jennifer PS - Share your vision and how you engage with these activities on social media. Use the hashtag #dscam2019 (It stands for Daily Steps + Consistent Action = Momentum) Jennifer Britton, MES, PCC, CPT
Author of several books including: PlanDoTrack (2019), Effective Virtual Conversations (2017), Effective Group Coaching (2010) Potentials Realized - Specializing in support to virtual and remote teams, leaders and entrepreneurs Award-winning Coaching Skills Training Join us for one of our 2019 Annual Coaching Groups - Teams365 Leadership Lab for Virtual Leaders and Team Members or Coaching Biz Growth Lab - for coaches and other virtual entrepreneurs (416)996-8326 Stay Connected We are now into day 8 of the 14 Days of Year-End PlanDoTrack. It's included video and written posts to support you in planning for year end, and getting some traction around your planning, doing and tracking for year end. If you haven't caught up on the entire series you will want to take a look at these posts: Weekend Journaling Prompt Day 5- Tip #3 of the 19 for 2019 Productivity Tips: Where are you getting your results? The 80/20Rule Day 6 - Tip #4 of the 19 for 2019 Productivity Tips: Time Tracker These posts can be found over at the Teams365 blog at PotentialsRealized.com Yesterday I hosted a 30 minute virtual launch call. I talked about the background of the book, who it's for, and take you inside the book's covers as well so you can see some of the tools it includes. Enjoy! Jennifer Britton – Potentials Realized
Follow along with the #90DaysPlanDoTrack series over at Instagram @CoachingBizBuilder Now Available – PlanDoTrack Workbook and Planner - Pre-order a copy today on Amazon Join us for a year-end virtual planning retreat! As we start to wind down the year, I'm pleased to announce one last "virtual" booster that you are invited to. I'm calling it the 14 Days of PlanDoTrack. It's in celebration for the release of the new PlanDoTrack Workbook and Planner next week (Friday December 14th). If you have not picked up your copy on Amazon, pick it up today. The workbook and planner is geared for virtual and remote professionals (although most of it will apply to you if you work face-to-face as well!). It's geared for virtual and remote leaders, team members and also virtual businesses. Over the next two weeks, I'll be hosting (or posting) a series of daily events called 14 Days of PlanDoTrack. What's nice about it, it is that it's bringing together many of the different program elements I work around. The events will pull in year-end events I have planned under the Effective Virtual Conversations umbrella, Coaching Business Builder and Teams365. I hope that you will join us. It all kicks off today, Friday December 7th at 10 am ET for my first short call. Today I'll be doing an introduction to PlanDoTrack, and will take you inside the planner. I hope that you can join us on zoom (in zoom room 270-302-0415). Download the schedule here. I'll be posting regular updates and links to the daily events, which also include Journaling Prompts and the 19 for 2019 Productivity Hacks which have just started over at the Teams365 blog. I hope that you'll join us. Check out the entire schedule here, and visit the dedicated 14 days page here on the website as well! Speak with you soon, Jennifer Jennifer Britton Author of Coaching Business Builder (2018), Effective Virtual Conversations (2017), Potentials Realized - Supporting Coaches, Businesses, Leaders and Teams Is 2019 your year to take it ahead? Join me for one of our annual groups - The Teams365 Leadership Lab (focusing on team leadership, virtual teams) The Learning Lab and Design Studio (focusing on program design) or the Coaching Biz Growth Lab (focusing on business development) Phone: 416-996-8326 |
AuthorJennifer Britton is the blogger behind the popular Teams365 blog, a daily,blog for team leaders and members since 2014. Her latest publication is the PlanDoTrack Workbook and Planner. Pick up a copy at Amazon. Pick Up a CopyUpcoming Programs
Join us for the 21 For 21 Virtual Co-working Sprints - $21 US. Want to access the recordings and bonus worksheets? Join us at the Booster Pack $79 US early bird rate. Sign up at 21for21 Virtual Co-working - STAND OUT VIRTUALLY! Stand Out Virtually - Incubator - Running an online, virtual or digital business and want to get the word out to organizations? Join us for the 8 week Stand Out Virtually Incubator. Next group starts April 2021. Build out your brand, offers and proposals. Virtual Facilitation Essentials (8.5 CCEs)- Expand your toolkit for better remote and virtual conversations. This is a virtual train-the-trainer - 5 weeks: Fall 2021 programming starts in October $495 US Learn more and register. Coaches! Register for the 60 Day Coaching Business Builder Accelerator. Join us for 60 Days support and ACTION for coaches wanting to grow their businesses. On-Demand Course. PlanDoTrack Facilitator Training Program (24 CCEs) - Starts again in October. Contact Jennifer to discuss. Month-End/Quarterly Planning Session: Thursday September 30th - 8 -9 am ET Archives
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