Week 32 Focus – One Percent Rule to Business Development Focus Question: What are the consistent daily steps you want to undertake? Description Since 2005 I have been sharing what I call the One Percent Rule to Business Development. I've heard from a lot of entrepreneurs that they like this notion of incremental business action. So here it is! The 1% rule to business development consists of a series of 8 different stages: 1. Create the Vision: Our vision sets the broad swath of possibility. It gets us thinking about what is possible. It also helps to anchor us when we think about where we want to go and what we want to do. Making our vision detailed and keeping it visible can be important. How are you enshrining your vision? 2. Prepare. During the preparation phase we want to get clear on what the requirements are for our work and projects. We want to know what a successful result looks like. We want to be clear on what resourcing is needed. During the preparation phase we will gather all the information we have so we can pull together a plan. 3. Create an action plan. In my work as a coach, I usually get my clients to create a One-Page Action Plan. The value of the One-Page Plan is that it contains all of the most important information in one page. The One-Pager be placed in a visual location so that you can refer to it quickly AND regularly. What’s on your action plan? 4. Seek out support. What is going to help you achieve the key goals you have set out for yourself? Support can take many forms – financial, technical, people. What do you need to be successful? 5. Take ongoing small steps. As my father, a retired entrepreneur himself, always reminds me that “Rome was not built in a day”. The premise behind the workbook planners is about taking REGULAR, CONSISTENT action. In building a business by ourselves burnout may be a possibility if we move too fast. It can be important to take regular small steps to create the momentum needed for things done quickly. 6. Test, Learn, Retest. In the sixth step were going to test things out. Today's volatility and complexity requires that we experiment regularly. With the data we receive from the initial test or action we can learn and apply then retest and learn again. This is an iterative process which continues. Throughout the business cycle we may move through different bouts of experimentation. Each cycle creates an opportunity for learning and growth. 7. Learn, Iterate and Act. Each action creates a reaction, which over time creates its own momentum, making it easier to achieve the goal. Along the way learning and feedback will help to shape what we do. 8. Ultimately our goal is achieved. Based on our experience we will further refine the vision that we set out for ourselves, expanding it or modifying it based on our experience. This will further support and shape our actions are we move forward with the next cycle and process. This cycle may take place in a short amount of time, for example a day or it may be phased over the longer term of a project. Activity Using your business or a current project, work through the One Percent Rule. What can action and learning look like around one of your most important goals? Map out the 8 steps of the One Percent Rule. Connection to the Workbook and Planner Refer to the One Percent Rule to Business in Section 1 on page 29 of the Coaching Business Builder, or page 31 of PlanDoTrack. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Check out the new 19 Productivity Tips on-demand program. Explore this video based program at your own pace, and join Jennifer for bi-weekly calls as part of your course. Follow the #90DaysPlanDoTrack series on Instagram
0 Comments
Week 31 Focus – Marketing Review Focus Question: What needs a tweak with your 5 P’s? Description Last week we started to take stock of where you are around dialogue and marketing of your work. Whether you are internal, or external, we are regularly marketing ourselves. Internally we may be focused on personal branding and/or creating and positioning a business case for our work. Externally, we want to offer the best item of value to our customers or clients. When we explore the topic of marketing and program/product design, we often talk about the Marketing Mix or the 5 P’s– Product, Placement, Promotion, People, and Price. Knowing our 5 P’s and reviewing it regularly ensures that we are on target with what our customers or stakeholders want. This week, as review, note what’s worked, and what hasn’t recently in the five different areas of the 5 P’s. Activity Use associated worksheet to note what’s worked and what hasn’t around the 5 P’s around your product or service offering. Undertake a review of your metrics. This could include numbers of subscribers, engagement, posts, views, follows, comments etc. What do you notice? What’s working around your marketing right now? Consider the business which has come in, over last six months. What sources led to it? What is in the pipeline? What has shaped this? Do an audit on your content. Consider:
Connection to the Workbook and Planner Part of doing a marketing review is reviewing metrics and trends. Take a look back at your notes. What do you notice? You may want to:
Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Check out the new 19 Productivity Tips on-demand program. Explore this video based program at your own pace, and join Jennifer for bi-weekly calls as part of your course. Follow the #90DaysPlanDoTrack series on Instagram Week 30 Focus – Marketing Review Focus Question: What’s working and what’s not? Description In this week’s focus, we’re taking stock of different marketing approaches – what is working and what is not. We’ve spent several weeks exploring different promotional strategies, including LinkedIn and Instagram. Building a regular practice of doing a review of what’s working, and what’s not, around marketing in your business, can save a lot of time in the long run. Some of the things you will want to consider as you go to do a marketing review are:
Activity Note the data you are tracking. From a high-level overview what does it indicate? Looking to each of the marketing items you track, which one is progressing as you would like it to? If you have multiple posts, which ones are working best? Which ones are not getting traction as you would like? Are you tracking the things that you want? Where is your energy and enjoyment with this process? Connection to the Coaching Business Builder/PlanDoTrack Workbook and Planner Review the metrics you have which may be part of:
Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Follow the #90DaysPlanDoTrack series on Instagram Week 29 Focus – LinkedIn Focus Question: What does your LinkedIn profile portray? Story LinkedIn is an important social media vehicle especially for those who are looking at working in organizations and corporations. Many HR professionals or leaders may go to LinkedIn to check out the resources. What are the things you want to include on LinkedIn? You might consider:
Activity Review and update your Linked In profile. What does it showcase? What needs updating?
Connection to the Workbook and Planner Use any of the content scheduling tools to plan for and track your LinkedIn focus. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Follow the #90DaysPlanDoTrack series on Instagram Week 28 Focus – Creating Your Visual Story - Instagram Focus Question: What picture do you want to paint about your work and focus? Description Whether you are creating your own personal brand, or building that of your business, creating a visual story of your journey and offerings adds another important layer in communicating who you are. Instagram is currently the fastest growing social network, estimated with more than 1 Billion users. Story There is no one right way to use Instagram and an increasing number of professionals and businesses are setting up accounts. Like any social media platform, you may want to develop a strategy and/or series of posts. There are many different ways to use Instagram, including creating a series of posts to:
During 2019 I am hosting a monthly series called the 1 Biz Step a Day. You can check them out here. Activity Research Instagram. Note the hashtags which are being used in your area of focus.
Connection to the Workbook and Planner Use any of the content scheduling tools to plan for and track your Instagram focus. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Follow the #90DaysPlanDoTrack series on Instagram Week 27 Focus – Communities on Social Media – Facebook, Mighty Networks, LinkedIn etc.… Focus Question: What are the communities you want to build on social media? Description In early 2018 Facebook announced it was going to place an emphasis on communities in their social media ecosystem. In addition to having a profile on the varying social networks, building community intentionally on social media has multiple benefits including cultivating connection with like-minded people, sharing resources with people who have a common interest, and also adding value to a community who can refer. What are the communities you want to build on social media? There are several different platforms you might want to consider including:
Activity Consider what community you might want to spearhead in social media.
What content would you populate your new community on social media with? Consider material you have created, go-to resources from others, and polls to find out what people want. Consider dedicating each day to a different theme: Throwback Thursday, Motivation Monday… Connection to the Workbook and Planner Use the Content Daily Trackers, and Content Brainstorm to identify key content you are sharing or plan to share. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Follow the #90DaysPlanDoTrack series on Instagram Week 26 Focus – Mid-point Check In Focus Question: What have you achieved so far this year? Description Wow! Here we are in week 26, mid-point of the 52 weeks, and of the year. This week you are encouraged to block off time to take stock of your achievements. First, review your annual plan. You may want to include some information around these questions:
Research/Story Creating intentional pause points is an important part of any coaching and learning process. Being able to stop and reflect is also critical for business success. While we can keep on doing, are we doing the right things which have impact? What is working and what is not? This is the premise of the Virtual Retreats I host throughout the year in the PlanDoTrack series, as well as the month end reflection and monthly planning hacks. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track. Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon Book Jennifer for a coaching session to explore productivity, teamwork and business issues. Contact her by phone at (416)996-8326 Follow the #90DaysPlanDoTrack series on Instagram Week 25 Focus – Building Connection & Community While Strengthening Your Personal Brand on Social Media Focus Question: What does building connection and community mean for you? Why is this important? Description Connection and community are yearned for by many operating in the virtual and small business space. What are the ways you want to build stronger connection with others, and create more community? This week’s focus is on using social media as an avenue to build more connection and community. As a virtual business it’s likely that many of your days are spent operating solo, bouncing in and out of virtual calls with people who might be hours, and time zones, away from you. Isolation is often seen as a downside to virtual work. Virtual and remote professionals may be more proactive in exploring various avenues for creating community and connection. In building community consider these questions:
Six Questions
Activity Review or create your strategy around social media. What’s the purpose? What are you doing to do, WHEN? What can you do to magnify your message? Consider how you can magnify and repurpose. What can you share different spins on the same item across platforms? For example, if you have written an article on something, could you pull out a couple of quotes to make it a tweet, or serve as a quote graphic? Could that same article become the seeds of a presentation? Review visibility tips. Consider what your strengths are and what your key message is. Connection to the Workbook and Planner The Monthly and Daily Trackers in the planner section of the Coaching Business Builder and PlanDoTrack can be used to track how much time you are spending on promotion, the different channels, as well as what impact you are getting. Use the Content Planner to make a plan you can execute on. Check out the Don’t Just Do it Once! Tool in the content section so you can think about magnifying your message. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Check out the Weekly Planning Hack Facebook Live each Wednesday or Thursday here. Be sure to like our page to be updated each week! Author of PlanDoTrack (2019), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013) Week 24 Focus – 9 Different Promotional Vehicles Focus Question: How do you want to get the word out? Description Whether we are representing our organization, building our personal brand, or marketing a product or service, becoming savvier with different promotional vehicles can be of importance when building a business case, communicating it or marketing a product or service. Section 3 of both the Coaching Business Builder and Plan Do Track explores 9 different promotional vehicles. Now that you have your message, what are the key ways you want to get your message out? Let’s explore the 9 Promotional Vehicles a little more in-depth. Research/Story Activity Identify 2-4 different strategies to help you “get the word out” this quarter. Complete the following chart: Connection to the Workbook and Planner Section 3 explores the different marketing approaches more in depth. Review these and the associated questions to gain further insight. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Check out the Weekly Planning Hack Facebook Live each Wednesday or Thursday here. Be sure to like our page to be updated each week! Author of PlanDoTrack (2019), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013) Week 23 Focus – What’s your message? Focus Question: What are you doing to create a message that is clear, crisp and consistent? What is important to consider? Description We have spent the last few weeks exploring different marketing approaches which will have been of interest to virtual professionals and entrepreneurs. For those that are leaders and professionals internal to an organization, a reminder that positioning your message internally, and building a business case, draws on many of the marketing principles we have been talking about. This week’s focus on “What’s your message?” is important to all virtual professionals and business owners. Being clear with your message, and its delivery is key to business success. Across the span of a week we are constantly communicating. From formal presentations to meetings with your boss, to connecting with peers, communication happens formally and informally throughout the day. This week’s focus is what’s your message? We’ll explore it in the light of making a presentation. It’s often said that you have 7 seconds to make a good first impression. What’s going to capture the attention of others with your message? Consider the following:
Activity Think about an upcoming presentation or message you need to deliver. It could the announcement of a new program or offering. Work through these questions: What’s your core message? What is it that you really want to say? Distill it down to 3 bullet points. What’s your intent? What do you want others to do as a result of the presentation? Key to creating memorable messages is that it is:
Connection to the Workbook and Planner Using the content planners and brainstorming space found towards the back of the planner can support you with your messaging. Also consider referring to some of the tips in Section 3 (Marketing and Promotion Essentials) as well. Download a one-page copy of this week's 52 Weeks of Plan, Do and Track here. Best wishes, Jennifer Read and download the initial weeks of the 52 weeks of Plan, Do and Track Jennifer Britton - Potentials Realized
Check out the Weekly Planning Hack Facebook Live each Wednesday or Thursday here. Be sure to like our page to be updated each week! Author of PlanDoTrack (2019), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013) |
AuthorJennifer Britton is the blogger behind the popular Teams365 blog, a daily,blog for team leaders and members since 2014. Her latest publication is the PlanDoTrack Workbook and Planner. Pick up a copy at Amazon. Pick Up a CopyUpcoming Programs
Join us for the 21 For 21 Virtual Co-working Sprints - $21 US. Want to access the recordings and bonus worksheets? Join us at the Booster Pack $79 US early bird rate. Sign up at 21for21 Virtual Co-working - STAND OUT VIRTUALLY! Stand Out Virtually - Incubator - Running an online, virtual or digital business and want to get the word out to organizations? Join us for the 8 week Stand Out Virtually Incubator. Next group starts April 2021. Build out your brand, offers and proposals. Virtual Facilitation Essentials (8.5 CCEs)- Expand your toolkit for better remote and virtual conversations. This is a virtual train-the-trainer - 5 weeks: Fall 2021 programming starts in October $495 US Learn more and register. Coaches! Register for the 60 Day Coaching Business Builder Accelerator. Join us for 60 Days support and ACTION for coaches wanting to grow their businesses. On-Demand Course. PlanDoTrack Facilitator Training Program (24 CCEs) - Starts again in October. Contact Jennifer to discuss. Month-End/Quarterly Planning Session: Thursday September 30th - 8 -9 am ET Archives
January 2021
Categories
All
|